Hector Arato.
Experience

The road so far

Names & references on request

Fifteen years building digital products, the last eight leading them. A note before you read: I keep this page deliberately light on company names and exact dates. The numbers are real and I'm happy to walk through every one of them, with names and references, in an actual conversation. The full CV is one email away.

every number on this page survives a hostile interview. try me
2024 to 2026 · Remote

Senior Product Manager

A global building-materials leader, Fortune Global 500 scale

  • Owned roadmap and execution for B2B logistics and ordering platforms that create, validate, and manage real concrete orders across the US, with features extended to other regions.
  • Held the canonical understanding of an order-availability engine where close to 30 factors interact, and became the person who taught it to everyone else.
  • In the latter part of the role, led the product managers and business analysts as a group, coaching them on business rules and how the platforms fit together.
  • Shipped around 35 features, grew adoption from 40% to 85% in one year, and cut manual work by roughly half.
  • The project won the company's most valuable project award.
2022 to 2024 · Remote

Product Lead

A GPS and fleet-management platform

  • Led product strategy and a full UX redesign, lifting daily active use by removing friction from the core tracking workflows.
  • Introduced agile rituals, backlog prioritization, and bi-weekly sprints, cutting development lead time by 50%.
  • Built a feedback-driven discovery process that reduced customer churn by 30%.
2020 to 2021 · Acquired

Founder & Product Lead

A hyper-local food ordering and delivery marketplace

  • Founded and ran the platform through the pandemic, serving over 100 restaurants. Owned product, UX, restaurant onboarding, operations, and go-to-market.
  • Designed a geo-fencing delivery model that kept fees roughly 30% below the large platforms while staying unit-economics positive.
  • Took it from zero to one under real pressure, then negotiated the acquisition.
2011 to 2021

Founder & Principal Product Consultant

An independent digital-product studio

  • Delivered UX/UI strategy, branding, and web development for over 100 small and mid-size clients across many industries.
  • Improved client conversion rates by up to 30% through user research, redesign, and conversion optimization.
  • A decade of learning that every product decision is also a business decision.
2018 to 2019

Product Lead / Creative Director

Two large cultural festivals

  • Directed the digital product ecosystem, leading more than 50 designers, developers, and content creators.
  • Reached 80% in-event retention with a companion app for real-time schedules and content.
  • Shipped on fixed, non-movable dates. Festivals don't reschedule for your sprint.
2016 to 2018

Head of Digital Products

A specialist medical clinic

  • Led a UX and SEO overhaul that made digital the clinic's primary patient-acquisition channel.
  • Built an internal communications tool that cut administrative meetings by about half.

Toolbox

Product strategyRoadmappingPRDs & user storiesBacklog prioritizationQA & release validationAgile / ScrumUX & product designUser researchFigmaRecommendation systemsPostgreSQL + pgvectorAI-assisted product workAnalytics & funnelsPower BIUnit economicsGo-to-marketTwo-sided marketplacesMobile-first productSpanish (native)English (fluent)

Education

Bachelor's degree in Graphic Design, plus early coursework in Computer Science in the US. The combination explains a lot: I think in systems and I care how they look.

Want the version with names, dates, and references? Ask me for the full CV. I just prefer that a search engine isn't the one doing the introduction.