Founded, designed,
and built to be used
Field-tested ideas only
These are products I own end to end: the strategy, the economics, the design system, the data model, and the decision of when not to build at all. Each case study is written the way I'd tell it over coffee, numbers included.
Yummster
"What's for dinner?" answered from your real kitchen. A pantry-aware cooking app for Mexico and LATAM, live on device with 230+ recipes, a fail-closed allergen gate, and a public waitlist at yummster.app.
Full case study → Validation stageScentsay
A personal fragrance classification engine with a data-moat thesis and a hard rule: not one line of product code until real users in real communities validate the problem. The build discipline is the story.
Full case study → In the workshopTinkTink
Idea number three. It has a name, a folder structure, and my attention. Everything else is still earning its place.
A short note →The one that got acquired
founded during a pandemic. would not recommend the timing, would recommend the exitIn 2020 I founded a hyper-local food ordering and delivery marketplace in Mexico, in the middle of the pandemic, and ran it through to acquisition. Over a hundred restaurants, a geo-fencing delivery model that kept fees roughly 30% below the big platforms while staying unit-economics positive, and every hat a founder can wear. That company is why the three projects above exist: I already know I can take something from nothing to sold. Now I'm choosier about what deserves the years. The fuller story lives on the experience page.